Project

Helping Modernmeal get from zero to one and on to become a profitable company with 38k+ users.

Outcomes



As a member of the founding team, I led design through multiple pivots, going from zero to 38k users



Our platform became the most robust and user friendly meal planning platform on the planet, currently used by health professionals to improve patient outcomes and save lives



Modernmeal became a profitable healthtech SaaS with multiple partnerships, including popular healthcare companies and a network of local hospitals

Year & Product Type

2014-2018, B2C+B2C SaaS

My Role & Contributions

Product Designer: Design Leadership, User Research & Testing, Prototyping, Visual Design, UX Writing, Visual QA, Marketing & Sales, Front End Coding

Stakeholders

Founder, CTO & Engineering Team

4 Years of Building an Extensive Platform for Power Users

I came onboard as the second hire at Modernmeal. As part of the founding team, we wore many hats and worked hard to build a remarkable product and profitable business.

🛠️

Things We Built

Advanced meal planner
Advanced recipe parser
Advanced nutrition tool
Dynamic grocery list creator with Instacart integration
Menu and collection creation and sharing
Social network
Business and client functionality
Printing features
Micro-app for a consumer-food partner
Integrated app for a bio-tech partner

🚀

Things We Accomplished

Built the most powerful meal planning tool in existence
Partnerships with healthcare insurance benefit providers
Partnership with local hospital network
Built profitable health-tech business with over 38k users

Discover, Plan, & Connect

Great cooking blends mastery of technique with sparks of inspiration. We empowered health professionals to do just that—share valuable tips with peers, keep clients engaged through fresh recipe ideas, and stay ahead of evolving wellness trends.

With our comprehensive, end-to-end platform, they gained the tools to elevate their practice and grow their business with confidence.

Hands-On Solutions for Clients

We had to build not only the professionals experience, but also the clients. This meant being able to print deliverables, share recipes and menus via desktop, mobile web, and native web, and email invites or client notifications. We were forced to take something very complex and strain out the difficulty, leaving a delicious slow-cooked broth of user satisfaction.

Combining Our Solution with Viome's Micro-Biome Solution

There’s a difference between what your taste buds enjoy, and what’s healthy for your gut. To partner with a top micro-biome tech company, we designed an app that generates a meal plan custom-tailored to your specific microbes. Beautiful, high-tech, and a user experience that goes down easy.

Using Modernmeal to Make My Own Delicious & Healthy Creations

Being a regular user of the platform, I can attest to it’s effectiveness. It tuned up my cooking skills and I turned into quite the home chef. Not only did I have fun using our software, but it created a real sense of appreciation for cooking and healthy food.

Alex DiVecchio

Florida, USA